Amway – reportedly the country’s no.1 direct selling fast-moving consumer goods (FMCG) company and Kony – the leading provider of digital application and low-code platform solutions jointly hosted the first-ever hackathon for the students of Vasavi College of Engineering, Hyderabad. With an aim to harness the creativity of students to promote digital innovations and provide hands-on application development experience, the three-days long hackathon started from July 19, 2018 and ended on July 21, 2018.
Commenting on the initiative, Anshu Budhraja, CEO Amway India, said, “Amway has progressed significantly towards a ‘Digital first’ approach globally as well as in India. With a clear focus on digital innovations, we have taken several initiatives to develop digital capabilities in the direction to benefit our customers and Amway direct sellers. We believe, Future is built from the future, Future is not built from the Past – and the new future would be amplified by the demographic dividend of around two thirds of India’s population under the age of 35 years. The burgeoning young workforce in India will soon be the largest and youngest the world has ever seen. Youth have always been a core focus area while formulating our strategy which is showcased through Amway’s brand engagement initiatives including digital marketing, experience stores, product portfolio and our new consumer connect. As a leader in the direct-selling industry, we have been at the helm of promoting entrepreneurship among young talent and we are delighted to be a part of a yet another first initiative – a hackathon in partnership with Kony. The hackathon will provide a platform and an opportunity to the young talent to develop digital business solutions using their creativity and innovation. We are looking forward to some great concepts and solutions that may prove to drive digital transformation in the industry.”
As part of the initiative, the students were introduced to the Amway technology ecosystem and given an overview of the direct selling industry. Participants were provided with free access and in-person training for Kony Visualizer, an award-winning visual design and development tool to build an app. Within this framework, 30 students were divided into six teams who competed over the course of three-days, to deliver innovative app prototypes.